Bruce Campbell has been producing deals in the media business for decades. His first media position was at a large Madison Avenue advertising agency working on the Nabisco account. He moved onto Modern Bride Magazine as Fashion Advertising Manager and then to Condé Nast Brides magazine where he was Fashion Advertising Manager and subsequently promoted to Fashion Advertising Director. As the Fashion Advertising Director he was responsible for a team of 5 people with annual sales of $6 million. During his time at Brides, he was awarded Condé Nast Salesman of the Year for his outstanding work.
Campbell saw the shift from print media to digital plus the growth of mobile & social media. He wanted to maximize ROI for his clients by transitioning them to utilize these new digital advertising formats.
In 2012, Campbell began working as Advertising Director at BrideClick, a groundbreaking NYC based startup that was a network of the top bridal blogs. He sold and managed a multitude of campaigns that included display, sponsored blog posts, social media programs, sweepstakes and programmatic advertising. His work resulted in BrideClick's continued growth and it became the only successful network of bridal blogs. Unfortunately, BrideClick was forced to shutdown operations at the end of 2020 due to Covid-19.
Campbell has been deeply involved in the Bridal Market for many years. He has been a Board Member of the International Bridal Manufacturers Association for 6 years and served as President in 2018-2019.
Campbell has two children and loves his family. His interests are cooking, baking, fishing, kayaking and brewing beer.